The best website navigation systems appear so straightforward that you don’t think twice about how to use them. Like using a door handle to open a door.
But often behind this simplicity is a complex information architecture. Navigation menus reflect this structure and communicate to our visitors how content is organized and prioritized.
Stanford Business School uses a single persistent navigation menu on desktop and mobile with a mix of common and uncommon menu topics. (Screenshots taken April 2017.)Beyond helping web visitors find information, navigation menus help them understand what we’re about: who we are, what we do, and how we can help. Navigation menus communicate value.
Are we innovative? Are we student-centric...
